Brand Strategist & Marketing Manager
10+ years building brands across India's top agencies — McCann, FCB Ulka, L&K Saatchi & Saatchi — and the US market. I bring the strategic depth of agency life and the accountability of brand-side performance.
Selected Work
Each project below represents a different kind of strategic challenge — from luxury apartment launches to national automobile rollouts.
Property Marketing • Atlanta, GA • 2022–2025
Promoted from Leasing Specialist to Marketing Specialist — a deliberate move to understand the customer journey before leading strategy. Redesigned content from generic to community-specific calendars across 9 apartment communities. Secured an Atlanta Gladiators preferred housing partnership at zero media cost.
Quintus Corporation
Marketing Specialist
Luxury / FMCG • Mumbai • 2019
Led a full integrated campaign for one of India's premium diamond solitaire brands. Orchestrated every touchpoint — TVC, outdoor hoardings, radio, print ads, in-store BTL activations, and POS materials — to build a cohesive brand narrative that drove measurable business outcomes.
Divine Solitaires
Brand Manager
FMCG / Paints • FCB Ulka • 2016–2018
Led the national campaign for Nerolac's premium Impressions range at FCB Ulka — featuring Shah Rukh Khan. Managed TVC edits, OOH rollout, print, digital, radio, and BTL across agency teams and client stakeholders. Also launched Nerofix adhesive through a multi-channel strategy.
Kansai Nerolac
Sr. Brand Services Executive, FCB Ulka
Automotive • L&K Saatchi & Saatchi • 2015–2016
Executed one of India's most high-profile automobile launches of the year at L&K Saatchi & Saatchi. Managed creative coordination, media planning across TVC, OOH, digital, and BTL channels, and alignment between the agency and Renault India. Also managed Total Lubricants multi-product campaigns.
Renault Kwid
Brand Service Executive, L&K Saatchi
Beauty / FMCG • McCann Erickson • 2013–2015
Managed campaign production for L'Oréal India's biggest beauty launches at McCann Erickson Worldgroup — Kajal Magique, Skin Perfect, White Perfect, and Cannes — coordinating multi-brand, multi-campaign executions simultaneously across production, creative, and client teams.
L'Oréal India
Project Manager, McCann Erickson
Career Impact
Measurable outcomes from strategic brand work — across agencies, industries, and markets.
Career Journey
A deliberate arc from agency craft to brand-side ownership — with a strategic detour through the customer journey.
2022 – 2025
Quintus Corporation, Atlanta
Led marketing for 9-property residential portfolio. Promoted from Leasing Specialist — chose to understand the customer firsthand.
2020 – 2021
Digital Refresh Networks, Mumbai
Launched B2C digital strategies delivering 30% traffic growth and 40% conversion lift. Managed Mahindra Alyte pitch presentations.
2019
Divine Solitaires, Mumbai
Full ownership of the "Make it Divine" 360° campaign across TVC, OOH, radio, print, BTL, and POS channels.
2016 – 2018
FCB Ulka, Mumbai
Led Nerolac Impressions campaign with Shah Rukh Khan. Launched Nerofix adhesive. Managed Kansai Nerolac's full multi-channel portfolio.
2015 – 2016
L&K Saatchi & Saatchi, Mumbai
Executed the Renault Kwid national 360° launch — one of India's most high-profile auto launches. Managed Total Lubricants campaigns.
2013 – 2015
McCann Erickson Worldgroup, Mumbai
Managed L'Oréal India campaign production — Kajal Magique, Skin Perfect, White Perfect, and Cannes executions.
Expertise
Positioning, narrative development, competitive differentiation, and go-to-market planning that gives brands a reason to exist.
TVC, OOH, radio, print, digital, BTL, POS — I've orchestrated every touchpoint simultaneously, not just the digital ones.
Meta Ads, Google Ads, SEM, GA4. I don't just build awareness — I track conversions, optimize spend, and tie it to business outcomes.
From community-specific content calendars to video campaigns — strategy-led content that drives engagement, not just impressions.
Lease-up campaigns, resident retention, community events, partnership activations — the full lifecycle of residential marketing.
I've sat on both sides — agency and brand. I know how to brief, manage stakeholders, and align cross-functional teams.
Consumer insights, competitive analysis, and audience segmentation that informs strategy, not just fills a deck.
Saved 500+ hours annually through workflow redesign. I find operational efficiencies others miss.
What Colleagues Say
"
Smit is one of the most dedicated professionals I've worked with and is willing to put that extra effort to make sure a job gets done well. Her ability to go out of her way to help others has made her stand out. Her expertise to manage a seamless workflow helped our team perform better on various projects.
— Former Colleague"
Smit is an extremely talented young professional, with a curiosity to learn with every step. She takes on projects with a determination to complete over and above expectations. No matter the pressure, Smit has the ability to stay calm and composed to deliver her work. A keen eye for detail will take her a long way.
— Former ManagerGet in Touch
Whether you're looking for a Marketing Manager, a Brand Strategist, or a strategic partner to drive growth — I'd love to hear about the challenge. Based in Atlanta, open to remote, and ready to bring 10+ years of brand-building experience to your team.
US Permanent Resident — No Sponsorship Required